Ready to change how we think

28 Sep

Going to business school is a personal decision, based on all kinds of things.  What you do now, what you’d like to do next, what new ideas you have, how interested in business you are, and a host of other factors that shape your thinking through the application and acceptance process.  Notwithstanding this very personal vision, many of the experiences my classmates and I have shared so far have been somewhat “broad strokes”, touching on the traditional areas and sectors that the “typical” business school student is likely to be interested in.

But what if you are not typical? Clearly we all like to think of ourselves as unique, and to some extent we all are. But equally, in a business school setting, there are going to be several people who delight in the idea of 12-hour work days as investment bankers, thrive on the excitement of the trading floor, and leap out of bed at the thought of complex financial modelling.  I’m not one of them, I’ve realised, but figuring out what I don’t want to do early on is a good thing, I think.

What I really want to do is change the way we think about stuff and the people and companies who make it, sell it, use it and deal with it when we’re done.  I’ve written about stuff as a consumer and as an owner, and realised since moving into a small student bedroom that living with less stuff is not only possible, but kind of peaceful.  I’ve been practising my “elevator pitch” to my classmates, and researching companies, organizations and people who already seem to be thinking about stuff differently.

Now, it’s early days on the research front, but I thought I’d share some cool things I’ve found so far.  Some of these may be familiar, while others may spark some new interest.

  1. Look to your right, over there in the side bar.  Click on The Story of Stuff and see with Annie has to say about things.
  2. Check out this blog post by Joel Makower, the founder of Greenbiz.com, and a “guru of green” I think has some neat things to say.  The book he recommends is now officially on my list.
  3. While you’re browsing through the blog roll, stop on by The Clean Bin Project, which chronicles the great things Jenny and Grant did and learned in living “waste free” for a year. I was lucky to meet these two about a week before they took off on a cross-Canada bike tour this summer, and they are doing something special.

So here’s what I’m ready to test through business school, and hopefully get some of the best brains I know (my classmates!) to think through this with me:

  • How do we make better stuff? The kind that’s good for the environment, and for people, and for the companies that make them?
  • Is a stuff vs. services conversation something we’re ready to have? And who should we have it with?
  • How much, and what kind of stuff, is “enough” in a finite world, a closed system with limits on all kinds of resources?

You probably have ideas about your stuff too. Let me know what you think – say it out loud.

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